The 5 Golden Rules Of Expectation Management And Why You Can’t Ignore Them
You may recall a few weeks just before Steve Jobs passed on, Apple stock dropped a good few percentage points. It wasn’t because of Steve’s death that brought the valuation down (it was factored into...
View ArticleSocial Media Marketing for Business: Expectation Vs. Reality
When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when...
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